Rocky Mountain Technical Marketing

Thought Leadership for a Complex World

Rocky Mountain Technical Marketing, Inc. | Cross-Cultural Consulting

Find the hidden issues to resolve a wealth of problems

Cultural differences often create an invisible barrier to effective execution. Whether the differences are international or merely inter-departmental, the clash of cultures can impair the ability of an enterprise to succeed. What’s worse, they often go unrecognized. An enterprise opening up a new office in another country discovers that its operations are not achieving expected results. They are using processes that they have used successfully for decades at home and never question their effectiveness in the new culture. Instead, they treat the symptoms by blaming the manager. After changing management a few times, they then withdraw altogether. They may never recognize that the underlying cause of the symptoms was a cultural difference that impaired the effectiveness of their proven process.

In other situations, the failure of the IT department to acknowledge the need for flexibility of an operating department causes the operating group to create their own solution. The new solution is not only inefficient from an enterprise perspective, but presents various security vulnerabilities which lead to exploitation by an adversary.

Rocky Mountain Technical Marketing, Inc. (RMTM) provides consulting to identity and resolve business process failures resulting from cultural differences. Cultural differences include national and regional differences, but also include behavior barriers that typically arise between departmental cultures (e.g., sales, accounting, or human resources) or among different generations of employees.

We work with clients to identify these often-hidden barriers that compromise the effectiveness of business processes that commonly overlook the friction created when processes cross cultural boundaries.

RMTM cross-cultural consulting includes the following:


International Operations Optimization


Inter-departmental Facilitation


Trans-generational Facilitation