Rocky Mountain Technical Marketing

Thought Leadership for a Complex World

Government Business Capture

The US federal government is the largest purchaser of goods and services in the world.  The sheer size of its purchases tantalizes most any businessman.  But selling to the government is not the same as selling to other businesses.  To the uninitiated, this market is a vast wilderness of unique procurement regulations and arcane processes.  Crossing this wilderness alone may take years.  Finding the shortcuts through this wilderness demands a experienced guide with a map, a compass, and the knowledge of how to use them.  Even the largest federal contractors with decades of experience utilize outside guides to help them find the best path through.

Rocky Mountain Technical Marketing, Inc. (RMTM) provides comprehensive business capture support with decades of experience focused on federal business capture.  Our lengthy experience includes both Defense and Civilian agencies, as well as state-government and commercial opportunities – many valued in the hundreds of millions of dollars.  We support both contract and grant opportunities.

RMTM business capture services include the following:


Capture Strategy

  • Work with executive management to assess and prioritize opportunities, devise customer communication plans to cultivate relationships and influence specifications, vet solution concepts, and demonstrate credibility
  • Work closely with capture managers, business development personnel and business unit leads to develop bid strategy, themes and discriminators, with the creative ability to thread solutions into a compelling proposal that will win
  • Assist in identifying teaming opportunities and evaluating prospective teaming partners
  • Provide in-depth understanding of the federal procurement cycle and commercial-sector sales cycle and the implications for capture, marketing, and proposal preparation
  • Provide the initiative, organization, stamina, attention to detail, flexibility, and ability to forecast resource requirements to produce winning proposals


Proposal Management

  • Ensure that proposal submissions comply with the applicable RFP instructions and delivered on time
  • Work with proposal team and sponsoring executive to determine author assignments and with the sponsor’s Business Development Manager to integrate win strategy, themes and discriminators into proposal
  • Manage/coordinate/support the schedule, proposal content, and strategy
  • Provide leadership, insight, and guidance to authors on content and graphics development, and ensures proposal is ready for scheduled reviews and final delivery
  • Facilitate multi-organizational teams in planning, storyboarding and developing an effective customer-focused proposal
  • Identify and escalate issues
  • Serve as authors/editors as needed
  • Provide production and quality controls
  • Manage matrixed team of Subject-Matter Experts (SMEs) and authors from business units and teammates


 Proposal writing

  • Leverage client Subject-Matter Experts (SMEs) to compose RFP responses targeted at customer evaluation criteria to maximize proposal score
  • Define supporting graphics to make the story easily understandable to customer evaluators


Technical solution management

  • Guide client SMEs in developing technical solutions that resonate with customer
  • Capabilities across a wide range of technologies


Security-cleared resources

  • Top secret cleared resources available
  • Secret cleared resources available